About Us

With over 24 years of experience as a barber, I've cut and styled the hair of kids, men, women, celebrities, and even elderly clients in their 80's. One thing I've learned is that people feel their best, when they feel they look their best. 

In addition to that lesson, I personally have learned the importance of using natural, organic products. The results are noticeably better than using chemicals, and cheap products. Doing so promotes better health overall, and is just simply better for you. God gave us one body, and as my mother always reminds me - "Take care of the body God gave you!" 

Using this knowledge and experience, I've decided to produce PURE products to make you look and feel your best. Raised in South Florida, with a Caribbean American background, my products have a Tropical, Positive, Smooth, PURA (Portuguese) Vibe! "Stay Pure"

 

Mission:

Harness the power of nature to provide high-quality, natural products that promote wellness, beauty, and sustainability. Inspire individuals to embrace their authentic selves and lead healthier, more mindful lives through our range of natural products. PURA SELF is dedicated to promoting natural beauty, and health - inside and out.